For the 2023 (launched in 2024) OneAmerica Financial Annual Report, I led the creative strategy, writing, and design direction for a fully integrated campaign spanning print, video, digital, and social. Anchored in the theme “Moments that Matter,” the work blended financial results with authentic storytelling, expanded video output nearly 3x, and launched the company’s first CEO video letter. The campaign outperformed industry benchmarks with 7.8% organic social engagement, reached more than 19,000 individuals on LinkedIn, and delivered expanded output under budget. This work established a new model for brand storytelling and enterprise communications and learnings were applied to the 2024 annual report that launched this year.