Eddie Bauer was looking to create plan awareness and raise overall plan participation, a custom marketing plan was created to engage associates and make enrollment a seamless process. A variety of materials were used including enrollment brochures, posters, table tents and direct mailers to provide general education about retirement planning and to encourage participants to take full advantage of their companies’ plan. A reimagined landing page and video provided a portal for associates to gather knowledge and enroll. The original goal was to improve participation in the retirement plan by 10%. This initial goal was not only met, but exceeded in just 2 ½ months. Plan participation increased by 32.6% with 928 associates enrolled in the plan.