Led a cross-functional design and content team in developing OneAmerica Financial’s first comprehensive design system to support the MyTrack financial education platform. The scalable system introduced repeatable, brand-aligned components that accelerated the creation of multi-channel communications across digital and print. This strategic foundation enabled faster campaign development and improved efficiency, while driving measurable results: a 12% increase in participant engagement, a 7% lift in email open rates, and a click-through rate of 2.8%, outperforming industry benchmarks. The initiative showcased how creative leadership and systems thinking can directly enhance marketing performance and user experience.
https://pages.oneamerica.com/mytrack-ds/patterns