I have led creative strategy, scripting, and production across a range of video projects designed to build brand presence, engage customers, and inspire employees. This work includes the launch of our 30-second OneAmerica Financial Brand Spot, which introduced our refreshed brand promise with clarity and impact; the “Pretirement” campaign, a thought-provoking series that redefined the years before retirement as an opportunity-rich “pre-tirement” stage; and customer interview features that brought authentic client voices into our retirement services marketing and annual report storytelling.

In addition, I developed and scripted three short brand position videos for our national sales meeting, designed to energize and align distribution teams around our enterprise growth story. These projects reflect my ability to translate brand strategy into compelling visual narratives, whether for external campaigns or internal inspiration.