Tori Weyers
Passionate about brand, design, &
empowering high-performing teams.
RESUME
Profile
Strategic Marketing & Creative Leader
​Innovative marketing executive with over 20 years of experience leading brand development, creative strategy, and high-impact marketing campaigns. Known for building and inspiring cross-functional teams, managing large-scale sponsorship activations, and delivering measurable results across B2B and B2C channels. Adept at translating vision into strategy and fostering collaboration across stakeholders. Proven success in launching brand systems, leading enterprise campaigns, and driving business growth through creativity and precision.
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Core Competencies
Brand Strategy & Identity Development | Creative Direction & Design Operations | Sponsorship Strategy & Activation | Integrated Campaign Management | Cross-Functional Team Leadership | Stakeholder & Executive Engagement | Event Marketing & Experiential Design | KPI Frameworks & Marketing Analytics | B2B & B2C Marketing Strategy
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Community Engagement
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Sponsorship Ambassador, USA Swimming
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Board Member, Indianapolis Symphony Orchestra – Marketing & Gala Chair
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Past Board Member, Indianapolis Art Center – Communications & Development Committees
About Me
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Deep expertise in Voice of Customer insights, persona development, and customer journey mapping.
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Skilled in Adobe Creative Cloud and UX/UI best practices, with a strong foundation in user-centered design.
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Proven ability to lead and execute cross-channel creative strategies—spanning social, print, web, digital, video, and live events—from planning through execution and measurement.
Work​
experience​
Managing Director, Enterprise Brand, Events & Design OneAmerica, 2021 - present
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Lead a 33-person team across brand, marketing, events, and design functions.
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Directed USA Swimming sponsorship, delivering high brand engagement and visibility.
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Oversaw enterprise brand strategy and rollout, resulting in a 43% web traffic lift and a 4.5% CTR—double the industry average.
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Developed brand KPI framework to measure and manage brand performance.
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Collaborated cross-functionally to execute enterprise campaigns and activations.
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Sr. Director, Consumer and Partner Marketing, Creative & Visual Design & Events, OneAmerica
November 2018 - December 2021
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Oversaw a 48-member team managing product, consumer, and event marketing.
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Led the development of the MyTrack brand system and financial education platform, increasing engagement by 12% and boosting email open rates by 7%.
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Directed campaign strategy, creative execution, and internal communications alignment.
Director of Creative and Web Design, OneAmerica
​December 2005 - November 2018
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Managed a 22-person creative and digital design team across all brand channels.
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Implemented operational improvements that increased team efficiency by 15%.
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Guided visual identity, UI/UX design, and corporate campaign execution.
Senior Designer and Project Manager, Promotus Advertising
​February 2005 – December 2005
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Led the design and production of print and digital collateral, including concept development, copywriting, and creative brief creation.
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Collaborated closely with the creative director, clients, and vendors to deliver strategic, on-brand campaigns on time and within budget.
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Managed project timelines, client communications, and budgets, serving as the primary point of contact to ensure seamless execution and strong client satisfaction.
Multimedia Graphic Designer, Bennet Innovations
​2001 - 2005
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Designed 2D animations and graphic elements for multimedia presentations, broadcast video, and commercial content.
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Developed interactive media, including CD-ROM and DVD interfaces, supporting a wide range of client campaigns.
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Produced cohesive promotional materials and packaging, contributing to end-to-end visual storytelling and marketing execution.
Awards & Recognition
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IFCA Award of Excellence
OneAmerica Chairman’s Trip to Prague -
How Design Magazine
Feature & Merit Award – Sales Promotion Campaign -
Pensions & Investments Eddy Award – Special Projects
OneAmerica Pretirement Campaign -
Communicator Award – Award of Distinction
Caribou Coffee Campaign -
Communicator Award – Campaign Award of Distinction
Triumph Motorcycles Campaign -
Hermes Creative Award – Platinum Award
Eddie Bauer 401(k) Plan Creative Rebrand -
Hermes Creative Award – Honorable Mention
OneAmerica Chairman’s Trip to Prague
Education