Managing Director, Enterprise Brand, Events & Design OneAmerica, 2021 - present

• Leader of a cross-functional team of 33 including brand leads, marketers, designers, and event specialists to develop and execute standout enterprise and line of business experiences aligned with business objectives. 

• Spearheaded the development of the OneAmerica Financial brand strategy and oversaw the deployment of our brand launch across digital products, design systems, internal and external communications, and multi-channel experiences. This successful launch resulted in a 43% YOY increase in website visitors and a 4.5% click-through rate on our communications, driving twice the industry average for engagement. 

• Partnered with organizational leaders to develop and establish a brand KPI framework to track business impact, ROI, awareness, and overall brand health.

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Sr. Director, Consumer and Partner Marketing, Creative & Visual Design & Events, OneAmerica

November 2018 - December 2021

• Led a 48-member consumer and product marketing team, events and design teams developing innovative strategies for product lifecycles, customer engagement, and brand storytelling. 

• Forecasted business needs and structured teams to deliver customer-centric experiences through financial education, product positioning, and live events. 

• Championed the development of the MyTrack brand, value proposition, and participant financial education communication and campaign strategy. This initiative resulted in a 12% increase in participant engagement, a 7% improvement in email open rates, and a click-through rate of 2.8%, which outperforms the industry average. 

Director of Creative and Web Design, OneAmerica

​December 2005 - November 2018

• Led and developed a 22-member creative team, overseeing design operations, project management, and design project workflow. 

• Managed the creative development of all digital products UI, marketing materials, communications and creative execution across print, web, video, and production teams. 

• Increased team productivity by 15% through process improvement and restructuring. 

• Partner with 3 separate divisional marketing teams as well as senior level division heads and executive leadership to plan, develop and produce targeted on brand marketing campaigns that speak to consumer, and partner audiences.

• Recognized as a successful leader at OneAmerica and promoted four times in the past 10 years as well as selected for an executive level management training and development program.

Senior Designer and Project Manager, Promotus Advertising

​February 2005 – December 2005

• Responsible for design and production of print and web collateral, copy writing, and creative briefs

• Worked directly with the creative director, clients and vendors to produce quality work on brand, on time and within budget

• Responsible for project management scheduling, monitoring and updating client progress reports, keeping track of budgets, and being a point of contact for all clients and vendors

Multimedia Graphic Designer, Bennet Innovations

​2001 - 2005

• Created 2D Animation and still graphics for videos, commercials and multi-media presentations

• Authored CD-ROM / DVD interfaces

• Created support materials and packaging for all promotional products.