RESUME

Skills

Profile

 

  • Agency and client side experience, specializing in: Marketing, Brand Management,  Brand Development, Design Thinking, Creative Strategy, User Experience Design, Print & Media Design, Team Leadership, Program & Project Management
     

  • 19+ years developing and leading creative teams
     

  • Experienced creative brand manager and business leader with equal parts conceptual and managerial abilities
     

  • Strong communication, presentation skills and the ability to build and maintain customer relationships
     

  • Passion for all aspects of the creative process, and focused on developing strong collaborative relationships while building brand equity, loyalty and an ever-growing customer base

  • ​Voice of Customer, persona development and journey mapping
     

  • Expert knowledge of industry standard design software, AdobeCC as well as skilled execution of traditional hand rendered illustration
     

  • Extensive knowledge of print, web, digital and media design practices 

Work

experience
 

Sr. Director, Consumer and Partner Marketing, Creative & Visual Design & Events, OneAmerica
April 2018 - present
  • Responsible for leading and developing a 38 member multidisciplinary marketing experience team that supports and builds innovative strategies around product and service life cycles, sales development, customer lead generation and nurturing, on-boarding and recruiting, new business capability and supports and grows our over all brand story.

  • Forecast and plan current and future state business needs and team structure to deliver  agile and innovative customer centric experiences that engage targeted audiences through financial education, product positioning, live event experiences and human centered design. 

  • Lead and develop new business strategies through focus on finding the intersection point of desirability, feasibility and viability.

 
Director of Creative and Web Design, OneAmerica

​December 2005 - April 2018

  • Responsible for leading and developing a 22 member creative team

  • Lead the development of all company marketing materials including concept development, budgeting, layout, design, content development, production management, and distribution

  • Lead execution and development of creative across print designers, web designers, video producers, creative directors and art directors.

  • Partner with 3 separate divisional marketing teams as well as senior level division heads and executive leadership to plan, develop and produce targeted on brand marketing campaigns that speak to consumer, and partner audiences

  • Lead a process improvement project and a restructure of the creative department that resulted in a 15% increase of productivity

  • Recognized as a successful leader at OneAmerica and promoted four times in the past 10 years as well as selected for an executive level management training and development program

 

 

Senior Designer and Project Manager, Promotus Advertising

​February 2005 – December 2005

  • Responsible for design and production of print and web collateral, copy writing, and creative briefs

  • Worked directly with the creative director, clients and vendors to produce quality work on brand, on time and within budget

  • Responsible for project management scheduling, monitoring and updating client progress reports, keeping track of budgets, and being a point of contact for all clients and vendors

 

 

Multimedia Graphic Designer, Bennet Innovations

​2001 - 2005

  • Created 2D Animation and still graphics for videos, commercials and multi-media presentations

  • Authored CD-ROM / DVD interfaces

  • Created support materials and packaging for all promotional products.

Recent Awards

How Design Magazine

Merit Award: 

Oneamerica Leaders Conference Washington, DC Incentive Trip  Promotional Campaign

IFCA, Insurance & Financial Communicators Association

Award of Excellence:

OneAmerica Chairman's
Trip to Prague

 

Communicator Award

Award of Distinction:

Caribou Coffee


Communicator Award

Campaign Award of Distinction: Triumph Motorcycles


Hermes Award

Platinum Award:
Eddie Bauer 401(k) Plan Creative Rebrand

 

Hermes Award

Honorable Mention:

OneAmerica Chairman's
Trip to Prague

Education

Art Academy of Cincinnati
​BFA, emphasis in Graphic Design, 2000

© 2019 by Tori Weyers All rights reserved.

Call

T: 317-292-4659
 

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