Tori Weyers

Managing Director, Enterprise Brand, Events & Design OneAmerica, 2021 - present

• Lead and develop a creative team of 27 multi-channel designers, creative and art directors, video producers/editors, events managers, related production support and out-of-house agencies to empower, motivate, and inspire standout brand and customer experiences that align to business goals.

• Drive and oversee the creative vision for the OneAmerica brand and its integrations across multiple delivery channels and audiences.

• Develop and lead collaborative brand governance to ensure consistent brand execution across multiple brand assets and channels. (Visual, narrative, venue, and experience.)

• Partner with our matrixed teams and leaders across our organization in the development and documentation of KPI's for brand effectiveness, creative alignment and outcomes of brand systems and programs.

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Sr. Director, Consumer and Partner Marketing, Creative & Visual Design & Events, OneAmerica

April 2018 - present

• Responsible for leading and developing a 38 member multidisciplinary marketing experience team that supports and builds innovative strategies around product and service life cycles, sales development, customer lead generation and nurturing, on-boarding and recruiting, new business capability and supports and grows our over all brand story.

• Forecast and plan current and future state business needs and team structure to deliver  agile and innovative customer centric experiences that engage targeted audiences through financial education, product positioning, live event experiences and human centered design. 

• Lead and develop new business strategies through focus on finding the intersection point of desirability, feasibility and viability.

Director of Creative and Web Design, OneAmerica

​December 2005 - April 2018

• Responsible for leading and developing a 22 member creative team

• Lead the development of all company marketing materials including concept development, budgeting, layout, design, content development, production management, and distribution

• Lead execution and development of creative across print designers, web designers, video producers, creative directors and art directors.

• Partner with 3 separate divisional marketing teams as well as senior level division heads and executive leadership to plan, develop and produce targeted on brand marketing campaigns that speak to consumer, and partner audiences

• Lead a process improvement project and a restructure of the creative department that resulted in a 15% increase of productivity

• Recognized as a successful leader at OneAmerica and promoted four times in the past 10 years as well as selected for an executive level management training and development program

Senior Designer and Project Manager, Promotus Advertising

​February 2005 – December 2005

• Responsible for design and production of print and web collateral, copy writing, and creative briefs

• Worked directly with the creative director, clients and vendors to produce quality work on brand, on time and within budget

• Responsible for project management scheduling, monitoring and updating client progress reports, keeping track of budgets, and being a point of contact for all clients and vendors

Multimedia Graphic Designer, Bennet Innovations

​2001 - 2005

• Created 2D Animation and still graphics for videos, commercials and multi-media presentations

• Authored CD-ROM / DVD interfaces

• Created support materials and packaging for all promotional products.